Bombay Electro - using electroluminescent ink to light up the pack when moved or picked up, it intrigued and dazzled GTR.
Bombay Reign - Creating the illusion of magnified spheres (the surface is actually completely flat) using Fresnel Lens technology, a first in the drinks category.
Other gifting included lenticulars to create a window of botanicals, multilayered typographical designs, tin printing and foil substrates to create shards of blue.
All designed to showcase Bombay Sapphire’s iconic blue colour and adapting the branding for maximum standout in a crowded GTR environment.
Awards included:
FAB Alcoholic Drinks
FAB Fabulous Winner
Starpack Award of Excellence
IF Gold Packaging Award
Drinks International Travel Retail Award
World Packaging Organisation Award
for packaging excellence.
Cannes Lions
Pentaward
Work done whilst at Webb deVlam